WHINGE is a coffee experience curated for Melbourne natives living in the heart of the city. As every Australian knows, to “have a whinge” - to complain or whine - is something everyone is all guilty of. But there’s one thing you can’t complain about: our coffee.

WHINGE was born out of a collaborative effort consisting of myself and fellow designer Claudia Kedryna. We created a brand that pokes fun at the irritating daily life occurrences through a light-hearted lens. With a distinct voice reflecting the tongue-in-cheek humor that has become synonymous with Australian culture.

Brand Design Packaging Design Art Direction Campaign

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FEST 2022

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Valhalla 1981