FEST is an annual music festival held in Chicago on DePaul University’s Lincoln Park campus. Aiming to be an unforgettable end of the year celebration with a lineup of student bands culminating with star studded opening and headlining performers.

I was tasked with developing a creative direction for the long anticipated return of the festival in 2022. With a strengthened wordmark paired with a new vibrant color palette, bold patterns, and striking typography that cultivates excitement and anticipation.

Art Direction Brand Strategy Visual Identity

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